When Diesel started as a denim brand in 1978, Renzo Rosso's vision didn't stop at denim treatments and washes but expanded into a lifestyle expression.

Although Diesel is a pioneer and trendsetter in denim, providing a dazzling collection of jeans with countless fabrics and styles that combine innovation and heritage to the fullest, the brand's attitude also encompasses all levels of modern everyday life. From clothes, accessories and underwear to watches, glasses, perfumes, furniture, homewares, children's clothes, Diesel is present in every part of our daily life


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